As we test whether we can transmit lessons from Rwanda to other societies that need them, we want to share the benefits of our experiment with anyone who wants them. Toward that end, we want to develop some kind of campaign to share the story of what we're doing. We're looking to find ten to fifteen criteria for this campaign, including: • Narrative criteria (core elements of story, structure, genre, etc.) • Medium criteria (form of the campaign and most important resources) • Audience criteria ( primary and secondary audiences for the stories we're sharing) Feel free to share anything from a useful tool to storyboards to a full-fledged plan, but be sure to identify the key criteria that inform your idea. Doing so will help us combine your ideas with others and synthesize them into a single plan.