Most of the things we really want to know about products are *not* on the label. OpenLabel is about to change that. It's simple; just search for any product (or scan the barcode with your phone), then attach your own "label", explaining why you (or your organization) would recommend or avoid it. Now any shopper who scans that product's barcode will see your label. Users can 'follow' the sources they trust, and can 'upvote' or 'downvote' other labels.